Flashy Banner Ads are very distracting
I have been reading IE for 18 yrs and it easily has the best content in all newspapers. But their
sales/ Ad team keeps ruining the e-reading experience and the IE brand.
The ads cover the bottom part of the screen and are flashy banner ads which change every few seconds- such ads are fine when you are browsing on the internet (even on browsers these are now out of fashion) but very distracting when you are on one page and trying to concentrate on an article. And to make it worse there is no option to cross out the ad and make it disappear (a must have). The earlier version of the app had full page ads!! It is now impossible to READ on the app- its only good enough for a few seconds of BROWSING.
This seems to be a lazy quick fix approach to make some ad revenue- usually employed by shady websites but not what you expect from a major institution like IE. IE needs to employ some good UX designers to improve the experience. There are very tasteful and non intrusive ways of mobile advertising like in Flipboard app or simple ads like in your print edition. Also I would personally rather pay for a ad free version since we do not get a daily print edition in the US.
Please dont kill the golden goose.
ntyagi_sf about
Indian Express News + Epaper